There are three words that have been bandied about over the last few years that have fostered much encouragement, discussion as well as antipathy. There is concern about the actual definition of these words, how they are fostered and what college instructors believe that they can do to foster and nurture these three items. A mixed methods study was conducted at a southwestern university to discern the thoughts and feelings of faculty as to the importance of these three words. The results are reported and discussed.