Enterprise external propaganda translation plays an increasingly important role in promoting international exchange and cooperation in emerging industries, shaping a good corporate image, expanding international markets, and promoting cross-cultural communication. However, due to differences in language habits, values, and ways of thinking in different cultural backgrounds, enterprise external propaganda translation also faces many challenges. This article analyzes the problems of insufficient psychological analysis of recipients and weak language and cultural awareness in the translation of foreign enterprise publicity, and proposes countermeasures to improve the level of enterprise publicity translation from the aspects of talent cultivation for enterprise publicity translation, reform of translation courses in universities, and establishment of enterprise translation studies.