In recent decades, multiple observers have suggested that university-based business schools are not serving society well and that significant change is warranted. However, some of these same observers also lament that their concerns are falling on deaf ears and are generating no action. This lack of response on the part of university-based business schools stands in stark contrast to another strong voice appearing in the 1950s about the trajectory of business schools. The purpose of this essay is to explain why one set of warnings was quite deliberately acted upon in the 20th century while the more recent set from the 21st century has generated little action. Current-day advocates for business schools to change could benefit from the lessons of history if they wish to catalyze the change they desire.